Marketing Insider: Success with web-based marketing, Part II
March 21st 2012In this Article we tackle the second key to a successful website, namely, attracting the visitor. Before your website can encourage patients to visit your office, they first must find your website. For this to happen, you need to position yourself so that, when people and businesses in your community are searching for dental care, it's your website, or a page within your site, that they find. Access Paths
Ever thought about adding a boutique commercial dental lab to your practice?
March 21st 2012CAD/CAM dental offices have the opportunity to use the system’s excess capacity and the practice’s existing dental staff to develop another revenue source. With the pieces already in place to produce state-of-the-art dental restorations, it is possible-through a boutique commercial dental lab-to profit from those underachieving periods during a normal day. These doctor labs can operate within the existing dental practice without disrupting patient treatment.
Legacy Labs: Renstrom Dental Studio
March 21st 2012Working in a cramped space in a dentist’s office no larger than a closet is how Robert Renstrom got his start in the dental industry. That job gave him the experience needed to start Renstrom Dental Studio Inc., which is still going strong and is now owned by his sons, Randy and Rick Renstrom.
SoftLase Pro Family lasers recalled
March 21st 2012The U.S. Food and Drug Administration has recalled all SoftLase Pro Dental Lasers manufactured by Pleasant Hill, CA-based Zap Lasers LLC. All 1,375 SoftLase Lasers in commerce require several upgrades stemming from problems associated with a missing remote interlock connector, emission delay, user guide labels and locations, and calibration procedures and schedule.
Late night with America's funniest dentist, Dr. Dan Greenstein
March 21st 2012Dr. Dan Greenstein has been making those who work in saliva laugh since 1989. The GP from Boca Raton, FL saw his stand-up career take off after gaining exposure from television's America's Funniest People. "I was a winner on America's Funniest People in 1991, which led to a lot of local publicity in the local newspapers, including the Miami Herald," explains Greenstein.
Heartland Dental Care Inc. raises $40,500 for Haitian Relief
March 21st 2012EFFINGHAM, Ill., March 16 /PRNewswire/ -- Heartland Dental Care, Inc. has joined the global effort to help those affected by the Jan. 12 earthquake in Haiti by donating $40,500 to the American Red Cross Haitian Relief and Development Fund. For every ViziLite® Oral Cancer Screening kit sold in its dental offices from Jan. 18 through Feb. 12, the company donated $10 to the Fund. Throughout the month, the dental teams completed 4,050 ViziLite® exams to raise a total of $40,500 for the earthquake victims.
Tech Smart: Adapting to the situation at hand
March 21st 2012Over the past few years, using computers seems to have become a much more hands-on experience. From desktops to laptops to tablets and smartphones, touchscreen interfaces are popping up everywhere and offering us innovative and intuitive new ways to control our machines. With tapping, dragging, swiping, pinching and typing on virtual keyboards all quickly becoming familiar, the door is now open for novel approaches to computer design such as Toshiba’s laptop like no other, the libretto W100. Concept in action
Blogs by dentists: An essential tool for successful internet marketing
March 21st 2012What is a blog, and why should a dentist care? “Blog” is short for “blind frog,” and if you believe that, I have some oceanfront Internet real estate that you’re going to love. Seriously, folks, “blog” is a word that Peter Merholtz created in 1999 from Jorn Berger’s term “weblog,” coined two years earlier. By definition, a blog is an online journal that can contain text, videos, and audio.
Tom's of Maine announces 50 States for Good Winners
March 21st 2012KENNEBUNK, Maine, Sept. 24 /PRNewswire/ -- After tallying nearly 100,000 consumer votes from around the country, Tom's of Maine announced today the five non-profit organizations that will each receive new volunteer support and $20,000 through its annual "50 States for Good" initiative. The program, designed to spotlight local nonprofit projects and volunteer needs, drew submissions from all 50 states.
Dr. John Schwartz to present e.max course at The Integra Institute
March 21st 2012New Orleans-Master ceramist Dr. John Shwartz will present a 2-day course on advanced staining and layering techniques with Ivoclar Vivadent's e.max lithium disilicate material May 13-14 at The Integra Institute in New Orleans.
7 steps to give your patients the best smile makeover in any economy
March 21st 2012Has the economic downturn negatively impacted patients’ ability to afford smile makeover procedures? If you work on Main Street the answer is most likely, “of course it has!" In this edition of Best Cosmetic Dentistry Practices, I will share with you seven action steps that will help your patients understand how recent advances in cosmetic dental technology directly benefit them. The result will be more patients leaving your office with renewed self-confidence and feeling empowered when they are in business or social situations.
Tom's of Maine Dental Health for All program awards $100,000 to five mobile dental clinic
March 21st 2012KENNEBUNK, Maine, March 17, 2011 /PRNewswire/ -- Tom's of Maine announced today the five winning mobile dental clinics of its 2011 Dental Health for All™ (DHFA) program. Determined by public vote, these 501(c)3 non-profit clinics in good standing will split $100,000 to grow and support mobile programs that offer critical, easy-to-access dental care in local communities. This year's DHFA program focused solely on expanding dental clinics in the field so they can bring "goodness on the go" to those unable to afford an exam or coverage.